Brand Identity, Packaging
Aura
Aura offers peace of mind in every bottle. This product offers to keep your skin clear while also keeping your conscious clear. We offer self-care for you and the earth. Their products are 100% clean-ingredients and the skincare bottles are 100% recycled plastic.
Brewing Strings
Enjoy looking at my messy sketches BUT the end product always ends clean and ready for publishing.
Process
At the beginning of this project, I started to listen to bluegrass non-stop and I was researching the history of bluegrass. My goal for this project was to try to capture the feeling of bluegrass through the typeface. One thing I gravitated towards bluegrass was that each song is like a conversation and I love how you can hear each different string instrument. I was also entertained by the lyrics of each and I liked how each singer stretches out their words.
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As I started to sketch out ideas for the bluegrass alphabet I decided to use string to follow the idea of the string instruments and I also wanted some of the letters to be thicker than other ones to make them look fun and playful like some of the songs I heard.